Loyal employees are the backbone of a thriving business. Yet the labor market is tight, and keeping your workers engaged and happy can be tough. Fortunately, these four proven strategies can foster loyalty within your team, reducing turnover and building a more committed workforce.
Maintain Open Communication
Workers and job hunters consistently list honesty and transparency as two of the biggest things they’re looking for in an employer. One of the best ways to create more loyal employees is to simply communicate openly with them. Is there a shakeup coming? Let them know what to expect. Are you changing focus? Tell your workers what you need from them.
Be Receptive to Feedback
Communication shouldn’t flow in just one direction. Provide plenty of channels for your employees to submit feedback. Build a workplace culture where different ideas and points of view are welcomed rather than silenced. And be sure to take all feedback seriously, and act on it whenever possible.
Perform Overt Acts of Appreciation and Respect
Everyone wants to feel valued. You can create far more loyal employees by simply taking the time out to thank your workers for a job well done. Public praise, small rewards such as gift cards or catered lunches, or even a formal employee of the month program can all go a long way toward showing your workers that they matter. You can also express your respect by never asking your team members to do anything you wouldn’t do yourself. Spend some time on the manufacturing line. Help your janitorial staff pick up trash. Show your workers that yours is a work culture of equality, and you’ll be more likely to retain them.
Provide Competitive Compensation and Benefits Packages
Your employees don’t exist in a vacuum. They know who your competitors are, and they have at least a general idea of how much they could make elsewhere. If you want loyal employees, pay everyone fairly. Also, provide benefits packages that truly meet their needs. You could even consider providing a menu of options, such as pet health insurance or childcare stipends, and allowing people to choose what’s most important to them.
Ready to hire?
Trying to scale up your team? Turn to SURESTAFF today!
