Offering more visibility and transparency to candidates is beneficial for both sides of the hiring process. Today’s job seekers can afford to be choosy, but transparency helps to build trust, foster long-term relationships, and create a positive employer brand. Here’s what you can do.
Clarify Expectations
It all starts at the very beginning. Your job descriptions should clearly state not only the required qualifications but also the salary and benefits. Also include a brief description of your work culture, vision, and goals. Mention the hiring timeline up front as well, so that applicants understand what to expect.
Communicate, Communicate, Communicate
Throughout the hiring process, make it a priority to keep candidates informed. Let people know if they are no longer in contention for the role. Tell those who are still in the running what the next steps will be and when they can expect to hear from you. Encourage them to ask questions and provide honest, timely answers. Remember, it’s always better for transparency to overcommunicate.
Explain What’s Happening
Maybe you have budget constraints that prevent you from offering a higher salary. Perhaps you really like a candidate but you need to wait until next quarter to bring someone on full-time. Whatever is going on internally that affects the hiring process, be honest about it. Job seekers will appreciate your candor.
Offer Constructive Feedback
At every stage of the process, tell candidates what they did well and what they could improve. If they are no longer under consideration, explain why. You never know when an opportunity might open that would be a perfect fit for that candidate, so leave them with a positive feeling about your company.
Be Fair
Consistency and fairness are a huge part of transparency. Do your best to minimize hiring bias. Apply the same standards, methods, and criteria to all candidates. When you are fair and equitable with all candidates, you build valuable trust in your employer brand.
Transparency is key in any business relationship. Laying a foundation throughout the hiring process will get you off on the right foot with whomever you ultimately hire. And even with candidates who aren’t selected, maintaining transparency will continue to build a positive brand.
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