It’s a tough market for hiring teams, as unemployment remains at record lows and workers continue to change jobs on a regular basis. If you want to attract the best of the best, you’ll need to take some active steps to show job seekers why they would want to work for you. Here are four ways to make your organization more attractive.
Showcase Your Company Online
It should go without saying that a Careers page is an essential part of any modern company’s website. But make sure you go beyond just listing your open positions. Promote your diversity, hiring process, support for veterans, even your workplace. Take advantage of this page to show off what a day in the office actually looks like. Photos, videos, and even interviews with current employees are excellent ways to showcase your organization. And don’t forget to share this content on your official social media sites!
Clearly Explain the Pay and Benefits
Your job descriptions should clearly spell out each position’s requirements, as well as the daily duties. But this isn’t enough on its own. The days of waiting until you make an offer to discuss pay and benefits are long gone. Put this information right in the job description! Don’t forget to mention any perks you provide, such as annual retreats or catered meals.
Offer a Clear Path to Advancement
No one wants to feel like they’re stagnating. Today’s job seekers want to know that they’re on an upward career trajectory. Let them know right away what sorts of career paths you offer and how they can climb through the ranks. If you offer advanced training, mentorships, or other career development opportunities, make sure to mention them no later than the first interview.
Promote a Positive Work Culture
A good attitude and strong work ethic are contagious. Take a hard look at your current company culture. Do your employees genuinely want to be there? Are communication and collaboration at the heart of everything you do? Fix any existing problems among your current workforce, and then let your team members act as ambassadors for your company. Their excitement will help convince job seekers that yours is truly an excellent place to work.
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